Tuesday, May 4, 2010

Obstacles Welcome by Ralph de la Vega


This is a decent biography about Ralph de la Vega where he spends a lot of time bringing leadership principles into the story. I have to admit I had never heard his name before reading this book, but now I know who he is. He runs ATT Mobility and Consumer Markets fka ATT Wireless and Cingular.

His is what I think is becoming a rarer story in the US. Immigrated to the US as a boy in poverty, takes advatange of opportunities that arose and became a powerful executive leader. His goal in the book is to show many of the obstacles in his life that could have lead him down a different path, but through leadership principles he gained along his journey, he was able to make the best of the obstacles and grow personally and professionally.

The book had many takeaway points as seen in my notes below:
-Faith in a better future is a key enabler to overcoming incredible odds
-Courageous decisions and willingness to sacrifice provide an enabling force to overcome the most difficult of obstacles.
-The human spirit is incredibly resilient.
-Obstacles provide growth, embrace them.

The Pillars of Success

-Planning
-Take Risks
-Recognize opportunities
-Overcome Obstacles

-Seek your pivotal points that can change your lifes direction. These can provide for the greatest opportunity to learn and grow.
-Opportunities Exist everywhere. They often come disguised as problems.
-Be your own driver. Make a road map and a plan to control your journey. You increase your chance to find the opportunities when you are working your own plan.
-Be comfortable with being uncomfortable.
-Every experience is an opportunity to learn
-Unlearning is part of getting better. Knowledge and situations change, so must we.
-Your vision should drive everything you do.
-Get peoples buy in. A vision is just theoretical unless people want to be a part of it.
-Sacrifice is key. Sacrifice is a requirement to accomplish something great.

The Value Pyramid
-Integrity
-Credibility
-Teamwork
-Attitude
-Excellence
-Vision

-Leadership is a learned skill for most people
-Dreaming big makes you more likely to succeed as long as you match your dreams with your hard work and sacrifice.
-Only you can allow limits to be imposed on your dreams.
-Its up to you to understand the "yes-but" factor in your field, and remove them from your path.
-On the path to leadership, avoid shortcuts, because nothing can substitute for experience and learning.
-Hope is not a strategy

-Your game plan should have five parts
1. honest assessment
2. clear vision
3. concise explanation
4. solid alignment of the right people
5. room for adjustment

-Executing ideas is the most difficult thing to do.
-A vision without a plan and the proper accountability will get nothing done
-A game plan for your life is developed the same way as a game plan for business. The only difference is you are the only person responsible for carrying it out.
-Communication can never be done too much.
-Listening and learning are critical starting points
-3 Cs - Communication must be Clear, Concise and Consistent
-Establish a feedback loop to make sure your message has efficiently gotten through to the right people.
-Be authentic, everything about you communicates something.
-To get the most out of people enable and empower them.
-Empower at all levels
-Think about this strategically and revisit it often to determine who should be given more or less authority.
-No personal boundaries.
-Make goals not wishes
-Plans needs steps to achieve a goal
-Constantly and relentlessly measure your progress.
-There are hidden opportunities in every difficulty.
-Sacrifice is required to create value
-Sacrifice must accompany a vision of a better future.
-The more inspired you are about the brighter future, the more you will be willing to sacrifice.
-Sacrifice opens doors to opportunity and hard work and discipline turn that opportunity into a reality
-Your workforce should look like your customer base for best success.
-Create and environment that makes contributing easy.
-Leaders help people to reach thier full potential
-Leaders help communities reach their full potential and great leaders can have a great impact here.
-Leaders must focus on critical things not everything.
-Continuously improve yourself and your leaders.
-Growth is good, talent and capabilities grow over time
-Extraordinary leaders like Dr.King are rare, but becoming as effective as him should be everyones goal.


Will you read this book again? I may pick it up down the line, but I think this is one like most bio style writings, you read it once, grab some of the important ideas and move on.
Would you suggest this book be added to a personal library or leave at the public library? Public Library.

Reviewed By Mike W - Twin Cities, MN

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